January 9, 2008 - Vinum Global Expands Coverage Irene Lozach Joins As Regional Sales and Marketing Director
July 9, 2007 - Vinum Global Grows Adding Regional Sales and Marketing Director
June 6, 2007 - Vinum Global Adds Regional Sales and Marketing Director and Finance and Operations Manager
Febuary 6, 2007 - Vinum Global Offers Breakthrough Brand-Building Model
FOR IMMEDIATE RELEASE:
Contact:
Liz Cassanos
510-665-8018
lcassanos@vinumglobal.com
VINUM GLOBAL EXPANDS COVERAGE
IRENE LOZACH JOINS AS REGIONAL SALES AND MARKETING DIRECTOR
January 9, 2008 -- Berkeley, CA: Vivien Gay, Vinum Global Founder and CEO, today welcomed Irene Roth Lozach as Vinum Global’s newest Regional Sales and Marketing Director, saying: “Vinum Global’s approach to the wine business centers on forming collaborative relationships to build fine wine brands. Irene’s extensive experience and connections, as well as her innovative and strategic thinking will help us deliver value to our partners at each tier of the industry.”
As Regional Sales and Marketing Director, Lozach oversees the Northeast area and is responsible for developing integrated sales and marketing programs to build brand image and value. Most recently, Lozach was Northern U.S. Area Manager for Osborne, USA, a fine Spanish wines and spirits portfolio, where she managed brand positioning, distribution and sales goals through importation, distribution, sales and marketing. Prior to that, she directed Allied Domecq Wines in New York State overseeing the marketing and sales activities for a portfolio of 14 brands including working with distributors to develop and successfully execute sales programs, recruiting and training staff, and managing marketing programs. She worked her way up to this position at Allied Domecq beginning as the Mid-Atlantic area manager. Rounding out her industry experience, Lozach began her wine sales career on a distributor team and worked directly for a Californian producer.
“One of my first industry work-withs was with Vivien Gay, and it’s a delight to be back at her side launching this exciting new wine company. I’m excited by the professionalism of the Vinum team, its innovative and entrepreneurial spirit, and by the depth and breadth of its portfolio,” explains Lozach.
Vinum Global partners at each level of the value chain to build strong, sustainable fine wine and spirit brands. With its national sales force, import and export capabilities, full-service marketing and communications services, Vinum Global acts as an extension of its brands’ in-house team seamlessly representing the essence of the property to the trade and consumers. It provides its trade partners with a diverse portfolio of brands with a high quality-to-value ratio, solid margins, and professional, innovative marketing and sales support.
Vinum Global is headquartered at 2101 Fifth Street, Berkeley, conveniently located near California’s wine growing regions, major business hubs, and international airports. For further information, please contact Liz Cassanos at 707-799-3825. A picture is available on request.
FOR IMMEDIATE RELEASE:
Contact:
Liz Cassanos
510-665-8018
lcassanos@vinumglobal.com
VINUM GLOBAL GROWS ADDING
REGIONAL SALES AND MARKETING DIRECTOR
July 9, 2007 -- Berkeley, CA: Vinum Global, an innovative wine sales and marketing company is continuing to build its core staff with the addition of Jonathan Scott Apt as Regional Sales and Marketing Director. Vivien Gay, Vinum Global Founder and CEO welcomed Apt saying: “Jonathan’s outstanding wine industry experience and his entrepreneurial spirit will help us develop creative strategic ways to market for our winery and fine beverage partners.”
Apt’s career includes wine sales and buy-side experience. He began his career in the hospitality industry working his way up from restaurant management positions to the Director of Food and Beverage at several hotels including Renaissance Stanford Court in San Francisco, the Dallas Marriott Market Center and Hotel Laguna, in Laguna Beach California. Under his leadership, these properties earned the Wine Spectator’s “Award of Excellence” and the restaurants merited Dirona and Zagat listings. Pursuing his interest in the wine industry, he joined the California fine wine wholesaler American Wines, as a Fine Wine Specialist and was promoted to Import Manager for three Southern California Counties. Deepening his understanding of the supply side, he joined Pezzi King Vineyards, a Sonoma California winery serving as Director of Sales and Marketing.
“Jon’s managerial skills and depth and breadth of industry knowledge enable him to partner effectively with suppliers, distributors and accounts,” explains Gay.
Vinum Global partners with clients to build strong, sustainable wine and fine beverage brands. With its national sales force, import and export capabilities, full-service marketing and communications services Vinum Global acts as an extension of its clients’ in-house team seamlessly representing the essence of the property to the trade and consumers. Vinum Global is headquartered at 2101 Fifth Street, Berkeley, conveniently located near California’s wine growing regions, major business hubs, and international airports. For further information, please contact Liz Cassanos at 510-665-8018FOR IMMEDIATE RELEASE:
Contact:
Liz Cassanos
707-799-3825
lcassanos@vinumglobal.com
VINUM GLOBAL ADDS
REGIONAL SALES AND MARKETING DIRECTOR
AND FINANCE AND OPERATIONS MANAGER
June 6, 2007 -- Berkeley, CA: Vinum Global Founder and CEO Vivien Gay today welcomed Debbie Emery as the Regional Sales and Marketing Director and Ellen C. Forrest, Finance and Operations Manager to Vinum Global’s professional staff, saying: “Both Debbie and Ellen bring a wealth of experience to Vinum Global and share our enthusiasm about building lasting brands and delivering value to all our wine industry partners.”
Debbie Emery joins Vinum Global from Pacific Wine Partners, a division of Constellation Wines, where she was regional sales manager with responsibility for multiple brands in several states. There she lead the strategic sales planning process and was responsible for developing program calendars by channel, providing sales and depletion analysis, and significantly increasing sales and profitability. Her fine wine experience includes serving as channel manager for the Pacific Division of Southcorp Wines, working with such premium brands as Penfolds of Australia, and as regional sales manager at Joseph Phelps Vineyards and St. Supéry Vineyards and Winery. She has directed sales from within wineries at Regal Wine Company, the winery direct marketing division of Kendall-Jackson. Emery began her career at Christian Brothers Winery.
“I first met Debbie when I was Vice President of Sales at St. Supéry and I’ve tracked her career since. Her dedication, industry knowledge and energy will help us position our clients for long term growth. She brings expansive experience, from both large and small organizations, that will benefit Vinum Global’s clients with creative, strategic channel-specific programming,” adds Gay.
Finance and Operations Manager Ellen C. Forrest is a central member of the team, bringing diverse experience and a high level of expertise to serve Vinum Global’s clients and growing sales force. Ellen joins Vinum from Scott Street Portfolio where she managed the finance, logistics, customer service and human resources for the wine importer. Her background includes both accounting and human resource roles, in industries ranging from fine wine, to special events and entertainment. Her passion for wine included studies of viniculture and enology at University of California, Davis.
“Ellen’s ability to wear many hats matches our fast-paced, roll-up your sleeves and get the job done attitude,” explains Gay. “Her passion for the industry and high energy will be a great asset to our growing team.”
Vinum Global partners with clients to build strong, sustainable wine and fine beverage brands. With its national sales force, import and export capabilities, full-service marketing and communications services, Vinum Global acts as an extension of its clients’ in-house team seamlessly representing the essence of the property to the trade and consumers. Vinum Global is headquartered at 2101 Fifth Street, Berkeley, conveniently located near California’s wine growing regions, major business hubs, and international airports. For further information, please contact Liz Cassanos at 707-799-3825.
top of page
Contact:
Liz Cassanos
Vinum Global
707-799-3825
LCassanos@VinumGlobal.com
VINUM GLOBAL OFFERS INDEPENDENT WINERIES A
BREAKTHROUGH BRAND-BUILDING MODEL
Vivien Gay Forms New Progressive Sales and Marketing Company
With An Experienced Executive Leadership Team
February 6, 2007 – Berkeley, CA: Vivien Gay, a wine industry executive with more than 20-years experience establishing successful brands, today opened Vinum Global, an international wine sales and marketing company dedicated to building strong, sustainable brands for family-owned wineries. “Vinum Global provides independent wineries the sales and marketing infrastructure and resources available to larger brands, allowing them to effectively compete in the global marketplace, while maintaining their focus on wine quality and long-term planning,” explains Vinum Global President and CEO, Vivien Gay.
Vinum Global’s collaborative business model is based on shared knowledge, continuous learning, open communications and accountability. Gay recruited her leadership team with these values in mind, saying: “We’ve assembled a team of passionate and dedicated professionals who embrace a fire-in-the-belly approach to business.” Vinum Global’s leadership team brings industry experience from the buy-side, through to distributor and winery management, as well as technology and marketing expertise from wine and other industries.
Building Collaborative Networks
Pioneering a new, progressive business model, Vinum Global forms long-term partnerships by linking prosperity at every level of the wine industry to deliver breakthrough results. Describing how the collaborative business model differs from other approaches, Gay explains: “We believe that trust-based relationships provide the strongest foundation for a successful business. Trust grows from open and clear communications, working together toward shared goals and achieving results. It’s a different way of conducting business – it replaces the artificial silos of the three-tiered system with an interconnected and mutual understanding of success and profitability.”
Partnering with winery owners, Vinum Global develops long-range brand building programs integrating marketing, sales and public relations strategies. Acting as a winery’s sales and marketing division, Vinum consults on all aspects of brand building – including wine quality, packaging, and consumer-direct sales. It executes broad market strategies including establishing and managing a national distributor network, exporting and importing, national and local account placements, and media and trade relations. In market, its experienced and professional national sales team works with advanced technology to deliver a competitive advantage to family wineries.
“Vinum Global works with winery clients to define and communicate a distinct brand position and strategically steer wine inventories through targeted channels building a platform for long-term price and revenue growth,” states Gay.
The Vinum Global Team
Vivien Gay’s extensive wine industry career has included leadership roles at wineries, distributorships and in her own cause-related marketing firm, The Isosceles Group. She most recently directed European and US Sales and Marketing for Clos Du Val Company, successfully repositioning the Napa product line through all channels of distribution. She has worked with such diverse companies and brands as, Diageo, Clos du Bois, Graham's Port, Sokol Blosser, Domaine St. George and Firesteed as clients and in executive roles withCallaway Vineyards and Winery, St. Supéry and Sonoma-Cutrer. Her early wine career included management roles at Southern Wine & Spirits and as a retail buyer in San Francisco.
Liz Cassanos, Vice President Marketing, brings more than 20-years marketing-communications experience from diverse industries where she provided strategic counsel, developed distinct brand positionings and executed integrated marketing programs. For the last seven years, Cassanos has focused on building strong wine brands as an independent consultant and prior to that as Public Relations Director for Paterno Wines International and the Terlato Wine Group.
Peter Nevin, Vice President Information Technology, applies his 25-years experience designing and implementing sales, inventory and operations systems to enhance efficiency and profitability. In the wine industry, Nevin has worked with such companies as Sonoma-Cutrer, Brown Forman and as a consultant with wineries of varying sizes. Nevin’s proprietary system for Vinum Global represents the state-of-the-art in wine sales tracking and management.
Vinum Global is headquartered at 2101 Fifth Street, Berkeley, conveniently located to California’s wine growing regions, major business hubs, and international airports. For further information, please contact Vinum Global 510-665-8018 or Vivien Gay at 415-336-8986.
top of page