Trust
We believe that trust-based relationships provide the strongest foundation for a successful business. Trust grows from open and clear communications, working together toward shared goals and achieving results. Applying this approach to each level of the value chain, we develop integrated and sustainable marketing strategies to build lasting brand value.
Experienced Management Team
We bring together vertical and horizontal industry experience to strategically position and grow your brand. Our leadership team has experience up and down the value chain, from distributor management through to the account side. We go broad on winery experience, bringing best practices and learnings from our experience as in-house leaders. And we incorporate added perspectives from other industries, to integrate new technologies and approaches to serve our clients.
Strategic Brand Building
Starting with a clear understanding of winery goals, we develop long-range brand building programs integrating marketing, sales and public relations strategies. Acting as your in-house marketing team, we consult on all aspects of brand building – including wine quality, packaging and consumer-direct sales. We execute broad market strategies including media and trade relations, product placements and promotions. The results -- a distinct brand position, consistent sales growth and enduring brand image.
Sales Team Advantage
Combining an experienced and professional national sales team with breakthrough technology, Vinum Global delivers a competitive advantage to small and mid-sized wineries. Using our custom-designed account management software our sales force works directly with distributors and accounts to move wine through the sales channels strategically and effectively, creating a unique “pull/push” inventory management that is not currently available in the market. National Accounts expertise and export capabilities add to our ability to build brand value and diversify sales channel opportunities.